Fluid
Fluid was founded in 2023 and is headquartered in Limassol, Cyprus, operated by Fluidwave Technologies Ltd. It serves Europe, Latin America and global operators and has publicly named live clients Hero Gaming, VINN.com and PowerPlay. Our source confidence is medium.
Its positioning is unusual: rather than replacing an orchestrator, Fluid sits on top of one, or on top of direct PSP integrations, and focuses on the player-facing deposit and payout journey.
For operators
For casino and sportsbook operators Fluid delivers a native WebComponent cashier covering Visa and Mastercard, Apple Pay, Skrill, Neteller, Trustly, iDEAL, bank transfer, Bitcoin, Ethereum and USDT through whatever orchestrator or PSPs the operator already uses. The Fluid Control configuration UI lets product teams change the cashier without engineering releases, and the stated aim is smarter payment journeys that convert more deposits.
Integration
Fluid integrates as a native WebComponent cashier added with two lines of JavaScript on top of PaymentIQ, Praxis or direct PSPs, with the Fluid Control configuration UI. Pricing is a performance-based cashier fee, and the company states it takes no PSP referral commissions.
Licences & compliance
Fluid describes itself as PCI DSS compliant. It does not process or hold funds; licences remain with the operator's orchestrator and PSPs.
- PCI DSS compliant
Pros
- Works on top of existing orchestrators such as PaymentIQ and Praxis
- Performance-based fee and no PSP referral commissions
- Live named clients and a no-code configuration UI
Cons
- Young company founded in 2023 with medium source confidence
- Adds a layer rather than replacing orchestration or acquiring
- Exact fee structure on request
Verdict
Fluid suits operators that already have orchestration in place but want a better-converting, configurable cashier without rebuilding their stack. Operators still choosing their first PSP or orchestrator should settle that layer before adding Fluid.
Frequently asked questions
Does Fluid replace PaymentIQ or Praxis?
No. Fluid is a cashier layer that runs on top of existing orchestrators such as PaymentIQ and Praxis, or on direct PSP integrations.
How does Fluid charge?
A performance-based cashier fee, with no referral commissions from PSPs according to its site.
Who uses Fluid?
Publicly named live clients include Hero Gaming, VINN.com and PowerPlay.