Trustly
Trustly was founded in 2008 and is headquartered in Stockholm, Sweden, where it is authorised as a payment institution by Finansinspektionen. It operates in Europe and North America, having acquired the US provider PayWithMyBank in 2019.
Its positioning in iGaming is foundational: Trustly pioneered instant account-to-account payments for gambling in the Nordics and created the Pay N Play model that lets a player deposit and be identified through their bank in one flow.
For operators
For casino and sportsbook operators Trustly provides deposits and payouts over open banking and bank transfer rails under its own brand. Pay N Play merges the deposit with KYC using bank identity, enabling no-registration casinos in markets where regulation allows, and payouts can return to the verified account. The result is lower cost than cards, minimal chargebacks and faster onboarding, with US coverage through the former PayWithMyBank business.
Integration
Trustly publishes a REST API and hosted checkout, plus the Pay N Play flow that combines deposit and KYC. Pricing is per transaction and on request.
Licences & compliance
Trustly is a Swedish payment institution authorised by Finansinspektionen. No further licences are itemised in our facts; US regulatory status should be confirmed for the former PayWithMyBank entity.
- Swedish Payment Institution (Finansinspektionen)
Pros
- Pioneer of instant bank payments for gambling in the Nordics
- Pay N Play combines deposit and KYC in one step
- Licensed Swedish payment institution with US reach
Cons
- Pricing on request
- Coverage limited to Europe and North America
- Bank-based only; no cards or e-wallets
Verdict
Trustly suits licensed operators in the Nordics, wider Europe and the US that want instant bank deposits, payouts and a Pay N Play onboarding flow from a licensed, long-established provider. Operators in LatAm or APAC need other open-banking partners.
Frequently asked questions
What is Pay N Play?
Trustly's model that combines a bank deposit with KYC using bank identity so a player can start playing without a separate registration where regulation allows.
Is Trustly licensed?
Yes. Trustly is a Swedish payment institution authorised by Finansinspektionen.
Does Trustly work in the US?
Yes. Trustly acquired the US provider PayWithMyBank in 2019 and serves North America.